Rachel Lim co-founded her own online fashion business at the tender age of 19 when e-commerce was minimal, the brand was immediately propelled to the forefront of the industry, revolutionizing and headlining the spheres of online retail and redefined the fashion scene in Singapore. She continued to garner a strong following among women with her innate ability to engage, relate and connect with them.

In line with Love, Bonito's mission to empower women's confidence through helping them dress well and dress right, she is able to further touch and impact the community of women she and the brand have created. With a personal mantra to live life on the edge and in seizing every opportunity, Rachel left school to grow the business.


Today, Love, Bonito remains to be the leading women's brand in Asia and has grown beyond Singapore to Malaysia, Indonesia, Cambodia and Australia. Rachel was honored by Forbes as Asia's 30under30 in 2016.